The Cybertruck in the room: Why Elon Musk isn’t on the first Forbes Sustainability Leaders list
When the editorial team behind this year’s Forbes Sustainability Leaders List started brainstorming possibilities for the list, the name Elon Musk came up early. And for good reason. The 2008 introduction of the Tesla Roadster did something many thought impossible–it made electric cars cool. And as Tesla continued to deliver new models, it spurred the auto industry into accelerating their own EV models. That’s been a big deal for the environment in the U.S., where cars count for over 20% of total carbon emissions.
