The $49 billion Aussie sports opportunity that brands are sidelining
Zero. That’s the number of women in the 2024 list of the world’s 100 highest-paid athletes. Meanwhile, male athletes collectively earned $9.9 billion.
Sport
‘Here to stay’: Adelaide locks in LIV Golf through 2031
The breakaway golf league isn’t going anywhere, with the South Australian government striking a new deal with LIV Golf, securing its only Australian stop through 2031.
How this legendary NBA sixth man became a billionaire
After 10 seasons with the Milwaukee Bucks, Junior Bridgeman finally started to make the big bucks—really big—with fast-food franchises and a Coca-Cola bottling company. He’s now in rare air alongside Michael Jordan, Magic Johnson and LeBron James as the only NBA players with 10-figure fortunes. Oh, and he also owns a piece of his old team.
AI takes over Super Bowl 2025: Ads, analysis and player safety
Here are some of the key areas where AI is starring in Super Bowl LIX.
Will Blake Lively be at the Super Bowl? Tabloid rumours suggest rift with Taylor Swift
The actress was one of Taylor Swift’s Super Bowl guests last year, but it’s unclear if she’ll show up this year amid her legal battle with Justin Baldoni.
How Aussie unicorn SafetyCulture keeps tennis titans and 1.2m AO fans safe
The Australian Open is the highest-attended Grand Slam in the world. SafetyCulture founder Luke Anear chats with Forbes Australia about acing the training and safety inspections and keeping 1.2 million Happy Slammers out of harm’s way.
Logan Paul vs. Jake Paul: Here’s everything we know about the teased fight
The event will take place in March, but further details have not been revealed.
Super Bowl LIX tickets going for as much as $56,000
Premium seats to the Feb. 9 Super Bowl 59 in New Orleans cost more than in previous years, according to ticket sellers. But prices are expected to tumble before game day.
LIV Golf scores TV deal with Fox Sports—As Saudi-backed league goes mainstream
The league, which is bankrolled by the Saudi sovereign wealth fund and shares close ties with President-elect Donald Trump, will air across Fox properties including the flagship Fox channel, FS1 and Fox Business.
After a classic Australia-India series, funding is required to ensure test cricket flourishes
Whilst test cricket may be undergoing a renaissance in Australia, its health remains a concern worldwide with its skewed financial model.