Elon Musk

Outrage is part of Musk’s brand and experts told Forbes it would be unwise to write off the billionaire for his unconventional approach to rebranding Twitter.

Billionaire Twitter owner Elon Musk launched a long-teased website X.com on Sunday, redirecting the domain to Twitter, and said he will relabel the social media platform’s iconic blue bird logo as the letter “X,” the latest step in a massive rebranding effort toward what Musk has described as an all-in-one “everything app.”

Elon Musk said early Saturday that advertising revenue for Twitter has dropped 50% amid a “heavy debt load,” just as competition between the platform—which recently started to pay creators for advertisements—and Mark Zuckerberg’s rival Threads continues to intensify.

Twitter and Elon Musk were hit by a proposed class action lawsuit Wednesday, alleging the company refused to pay employees severance after Musk’s mass layoffs.

Musk has historically played down his personal living conditions, once vowing to “own no house.”

Musk and Zuckerberg continue to deal blows at each other, even if the cage fight is still metaphorical—for now.

Meta’s Threads app, which shares a similar format with Twitter and is widely seen as Elon Musk’s most significant competition since the billionaire took over the social media platform, was launched Wednesday evening in a surprise announcement. Key Takeaways Instagram, the photo and video sharing behemoth from Meta, has set its sight on expanding its […]

A letter dated Wednesday accuses Meta of hiring former Twitter employees to make a Meta “copycat” of the Elon Musk-owned social media site.

Musk’s prediction follows a series of failed forecasts from the billionaire estimating driverless cars are just around the corner.

Responding to Musk’s invitation to a “cage match” with Zuckerberg, the Meta CEO posted an Instagram story telling the Tesla CEO and Twitter owner: “Send me location.”