Adidas could write off value of unsold Yeezy stock – worth $500 million
Chief executive Bjorn Gulden said the scenario is “financially the worst case.”
Adidas
Adidas CEO backtracks after saying Kanye West didn’t mean Antisemitic comments
According to the Anti-Defamation League, Adidas said it is “committed to fighting antisemitism” and opposes the “ugly hate” expressed by West.
Adidas sold $437 million worth of Yeezys in Q2 — Same as last year despite Kanye’s antisemitism
The sportswear giant is selling off its remaining Yeezy inventory after cutting ties with Kanye West last year and says a portion of the money made will go to organizations “working to combat discrimination and hate, including racism and antisemitism.”