Projections for Singapore’s economic growth in 2024 have received a significant boost due to the city-state being the only Southeast Asian stop for Taylor Swift’s globetrotting Eras tour, Bloomberg reported.
Taylor Swift performs at the National Stadium in Singapore.
Getty Images for TAS Rights Management
Key Takeaways
- Citing its survey of economists, Bloomberg reported Singapore’s gross domestic product (GDP) for the first quarter of 2024 is now projected to grow at 2.9%, while annual growth is expected to be 2.5%—up from earlier predictions of 2.3%.
- On Friday evening, Swift will be performing the fifth show of her ongoing six-concert tour of Singapore—with each show drawing over 50,000 attendees.
- Economists cited in the report noted the large influx of foreign tourists attending the concerts will add between $225 to $300 million (SGD 300-400 million) to Singapore’s economy in Q1.
News Peg
Shortly after Swift announced her tour dates for Singapore last year, hotel bookings in the city-state surged 10% for March 2024, according to hotel analytics firm Smith Travel Research. The firm’s data also showed that Singapore’s hotel occupancy levels in early March will be significantly higher than any other period in the first eight months of 2024. Travel site Trip.com told CNN that sales for flights into Singapore between March 1 and 9 rose 186% due to Swift’s concert. Low-cost airline JetStar Asia told several news outlets that demand for flights from Bangkok, Manila and Jakarta to Singapore rose 20% during the same period.
Key Background
The projected boost to Singapore’s economy likely vindicates its government’s decision to offer Swift a special deal to keep the city-state as the exclusive destination in Southeast Asia for the Era’s tour. Singapore Prime Minister Lee Hsien Loong addressed the matter earlier this week, saying his government’s agencies “negotiated an arrangement with her to come to Singapore and perform, and to make Singapore her only stop in Southeast Asia.” He said the star musician received “certain incentives” to the singer from the government’s post-pandemic tourism fund as part of the deal, with disclosing the actual amount paid. Singapore’s Culture and Youth Minister Edwin Tong, however, shot down speculation that Swift was being paid between $2-3 million per show by the government, telling Channel News Asia that the actual numbers were “nowhere as high.” The outlet reported that the actual incentive is likely around $2-3 million for her entire tour.
This article was first published on forbes.com and all figures are in USD.
