How To Pre-Order Everything From Apple’s Fall 2023 Event

Apple Watch Series 9

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Apple’s all-new watch, the Apple Watch Series 9, improves upon its predecessor and brings you the S9 SiP chip. This CPU features 5.6 billion transistors–60% more than the S8, which Apple says makes it 30% faster to take calls, stream music and more. This is in part due to the four-core neural engine processing that’s for twice as fast compared to the Apple Watch Series 8. You get all-day, 18-hour battery life, too. Because Apple shifted from processing Siri wirelessly to on-device, Watch 9 has faster responses to voice commands as well. Plus, for those who prefer to speak than type, dictation is 25% more accurate compared to Series 8.

There’s more; the Series 9 enhances HomePod integrations so you can fire up a playlist or podcast from your wrist. And the screen is twice as bright, at 2,000 nits. One new feature to Apple Watch Series 9: Double Tap, which allows you to tap the index finger and thumb on your watch hand twice to answer and end a call—you never have to touch the screen.

You can pre-order the Watch Series 9 Pink aluminum, starlight, product red, midnight, and silver. The Watch Series 9 costs $399 for an aluminum case and $699 for the stainless steel case.

Apple Watch Ultra 2

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Apple’s most rugged and advanced smartwatch also got an update this year. The new Precision Finding for locating where you are in the world helps you know exactly where you are no matter how off-grid you are. It features a new display architecture that displays at 3,000 nits—Apple’s brightest display to date. A new watch face called Modular Ultra allows you to customize your display interface, and you can use the outer edge to display details like altitude, depth and more. An ambient night mode can drop the screen’s brightness all the way down to a single nit for use in near total darkness.

The Ultra can make use of new features in WatchOS 10 like using Bluetooth to measure speed, cadence and power for your cycling, trail running and more. When you start a workout, Power Zone starts and automatically shows up as a live activity on your iPhone. For divers, you get an enhanced Depth app to review logs. And, true to Apple form, the battery lasts 36 hours in typical use and up to 72 in low power mode. The Ultra 2 still features a customizable Action Button on the bezel that you can program with almost any app or shortcut.

Prices starts at $799 for the Ultra Watch 2. Pre-order now ahead of the September 22 launch.

iPhone 15

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Right on schedule, Apple has announced its new phone lineup, including the iPhone 15. The Dynamic Island, first introduced in the premium iPhone 14 Pro and Max models, now appears in the “baseline” iPhone 14 to replace the notch.

The iPhone 15’s 6.1-inch features a Super Retina XDR display that uses OLED technology for a crisp, clear picture. It also offers Dolby Vision support with a peak HDR 1,600 nits brightness for streaming your shows. In general, the iPhone 15 has a peak brightness of 2,000 nits—twice the brightness of its predecessor.

Under the hood, there’s a new camera system: a 48MP main camera for iPhone 15 with a quad-pixel sensor with a f/1.6 aperture. It uses various computational photography tricks to optimize light capture and enhance details. Likewise, the iPhone 15 includes a telephoto lens that uses machine learning to detect portrait photos and frame them properly automatically. Additionally, focus and depth control lets you adjust the subject even after the photo has been captured.

The iPhone15 Plus uses an A16 bionic chip, the same chip as in the iPhone 14 Pro Series. As a refresher, it features two high-performance cores and four high-efficiency cores. It also delivers all-day battery life. Plus, with enhanced Precision Finding, you can find your friends easier and faster, even in crowded locations.

Of course, perhaps the biggest change in the iPhone 15 is that it comes with a USB-C port for charging, data transfer and more—this replaces the old Apple Lightning connector. For wireless chargers, it still uses the MagSafe charger.

With a new contoured edge on the enclosure, the color is now embedded into the glass. You can get it pink, yellow, green, blue, and black. Prices start at $799 for the iPhone 15 and pre-orders open Friday. And, if you’re trading in, you can get up to $800 off for iPhone 11 or newer with trade-in.

Buy iPhone 15 Plus

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The iPhone 15 Plus has all the features found in the iPhone 15 lineup, including the enhanced Dynamic Island, the 48MP camera with a quad-pixel sensor and a f/1.6 aperture.

The iPhone 15’s 6.7-inch also uses the Super Retina XDR display with OLED technology, Dolby Vision, and up to 2,000 nits brightness. You’ll get a 48MP main camera with a f/1.6 aperture and the same Computational Photography that optimizes lighting and details.

The iPhone 15 Plus uses the A16 bionic chip—the same chip as iPhone 14 Pro Series and the iPhone 15. Like the rest of the iPhones announced today, it offers USB-C charging instead of a Lightning cable port. But rest assured—it still uses MagSafe for wireless charging.

With a new contoured edge on the enclosure, the color is now embedded into the glass. You can get it pink, yellow, green, blue, and black. Prices start $899 for the iPhone 15 Plus. Just as with the iPhone 15, if you’re trading in, you can get up to $800 off for iPhone 11 or newer with trade-in.

iPhone 15 Pro

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Also announced at the Wonderlust event: The Apple iPhone 15 Pro. In lieu of the usual aluminum casing, the Pro’s titanium case promises to marry a lighter, more durable design with a matte glass back. Like its previous model, you’ll get that 6.1-inch Super Retina XDR display with always-on display. In addition to the display, Apple has improved the Dynamic Island. During the event, for example, Apple demonstrated tracking flight information while keeping tabs on your favorite games from the notification bar.

The Pro’s beefy battery delivers up to 29 hours of video playback for streaming and gaming. In addition, the Pro has a dedicated chip that leverages the new USB-C port so you can transfer data up to 20 times faster than the older Lightning connection.

And this year, Apple added a 48 megapixel main camera. It supports both 24MP and 48MP content capture and also features new Focus and Depth Control so you can take photos and change the person in focus after the photo is taken. Right now, you can pick it up in four colors: Natural titanium, blue titanium, white titanium, and black titanium. Prices start at $999 for 128GB of storage.

iPhone 15 Pro Max

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The final phone that Apple launched on Tuesday—the iPhone 15 Pro Max—offers the brand’s most exclusive upgrades. For starters, like its Pro sibling, the 6.7-inch phone sports a durable and lightweight titanium frame. The real upgrade is in the camera, though. In addition to a 48MP lens, the new iPhone 15 Pro Max offers a specialized telephoto lens that has a 5x lens—the equivalent of a 220mm lens in digital SLR terms, essentially giving you the equivalent of a real telephoto lens in a phone.

You’ll get the same 29-hour playback for watching and streaming, USB-C with USB 3 support for faster data transfers and the A17 Pro chipset to handle gaming like Assassin’s Creed: Mirage and other AAA mobile games. Right now, the iPhone 15 Pro Max starts at $1,199 for 256GB of storage.