The biggest shopping event of the year is officially here, and the Black Friday Apple deals in particular aren’t to be missed. From AirPods to iPads and MacBooks, tons of the tech giant’s most popular products have steep discounts, making now a great time to kickstart your holiday shopping. After all, Apple items don’t often go on sale, so when they do, it’s wise to snag whatever’s on your wish list.
Shop the best Black Friday Apple Deals to score major discounts on MacBooks, iPads, AirPods and more.
Illustration: Forbes / Image: Retailers
If you’re not quite ready to hit checkout on a big-ticket item like a laptop or smartwatch, consider picking up one of the brand’s accessories that you’ve long been eyeing—everything from charge cables to Apple Pencils are discounted, too. (For those seeking top-notch stocking stuffers, AirTags and iPhone cases fit the bill.) Ahead, here are the very best Black Friday Apple deals you can take advantage of right now. And if one deal in particular jumps out, be sure to act fast—we expect some of the most in-demand items to sell out.
Best Black Friday Apple Deals, At A Glance:
- Apple AirPods (2nd Gen): Now $80, Was $129 (38% Off)
- Apple iPad (9th Gen): Now $230, Was $330 (30% Off)
- Apple iPad Pro (3rd Gen): Now $950, Was $1,699 (44% Off)
- MacBook Air 13-Inch (2020): Now $750, Was $999 (25% Off)
- Apple Watch SE (2nd Gen, 40mm): Now $179, Was $249 (28% Off)
- Apple iPhone Pro Max Silicone Case: Now $35, Was $49 (29% Off)
- Apple Pencil (2nd Gen): Now $89, Was $129 (31% Off)
Best Black Friday Apple AirPods Deals
Apple AirPods (3rd Gen)
Apple AirPods’ latest wireless headphones offer dynamic, all-around spatial audio that fully immerses you in music, TV shows or a podcast. They provide up to 6 hours of playtime on a single charge and conveniently power up inside their case. You can also easily take calls with a single tap of the force sensor or access Siri with a simple verbal command.
- Apple AirPods (3rd Gen): Now $140, Was $169 (17% Off)
- Apple AirPods Pro (2nd Gen): Now $190, Was $249 (24% Off)
- Apple AirPods (2nd Gen): Now $80, Was $129 (38% Off)
- Apple EarPods With USB-C Plug: Now $17, Was $19 (11% Off)
- Apple Wireless Charging Case For AirPods: Now $63, Was $79 (20% Off)
- Apple AirPods Max Wireless Over-Ear Headphones: Now $450, Was $549 (18% Off)
Best Black Friday Apple iPad Deals
Apple iPad (9th Gen)
Though it’s not the most recent model, if you’re looking to score an Apple iPad for an affordable price, the 9th generation iPad is a stellar option. It features a 10.2-inch retina display, a back camera for capturing photos and a front camera for video conferencing (made possible by its ultra-fast Wi-Fi connectivity). It also comes in two of Apple’s signature shades: silver and “space gray.”
- Apple iPad (9th Gen): Now $230, Was $329 (30% Off)
- Apple iPad Pro (3rd Gen): Now $950, Was $1,699 (44% Off)
- Apple iPad Mini (6th Gen): Now $400, Was $499 (20% Off)
- Apple iPad Air (5th Gen): Now $500, Was $599 (17% Off)
- Apple iPad (10th Gen): Now $349, Was $449 (22% Off)
Best Black Friday Apple MacBook Deals
Apple MacBook Air 15.3-Inch Laptop (2023)
Even with its impressive screen size, the 15.3-inch MacBook Air is wonderfully lightweight. It offers a 256 GB SSD and up to 18 hours of battery life that works well on the go. You’ll also get a fully immersive sound system that puts Apple’s spatial audio technology on full display. Other standout features include its HD camera for video conferencing and a TouchID lock button.
- MacBook Air 15.3-Inch (2023, 256 GB SSD): Now $1,049, Was $1,299 (19% Off)
- MacBook Air 15.3-Inch (2023, 512 GB SSD): Now $1,249, Was $1,499 (17% Off)
- MacBook Air 13-Inch (2020, 256 GB SSD): Now $750, Was $999 (25% Off)
- MacBook Pro 14.2-Inch (2023, 512 GB SSD): Now $1,799, Was $1,999 (10% Off)
Best Black Friday Apple Watch Deals
![Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Loop. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Carbon Neutral](https://specials-images.forbesimg.com/imageserve/655e18e0a861f208d1f2c836/960x0.jpg?cropX1=0&cropX2=500&cropY1=0&cropY2=500)
Apple Watch SE (2nd Gen, 40mm)
In its second generation, the Apple Watch SE features a sleek and comfortable design, great health features, 50 meters of water resistance and car crash detection and emergency SOS. Even better, you can snag it for $70 off its usual price during Amazon’s Black Friday sale.
- Apple Watch SE (2nd Gen, 40mm): Now $179, Was $249 (28% Off)
- Apple Watch SE (2nd Gen, 44mm): Now $209, Was $279 (25% Off)
- Apple Watch Series 8 (2nd Gen, 40mm): Now $299, Was $399 (25% Off)
- Apple Watch Series 9 (41mm): Now $330, Was $399 (17% Off)
Best Black Friday Apple Accessories Deals
Apple AirTag 4 Pack
Apple AirTags make a great gift for anyone on your holiday list. Simply attach one to anything you’re worried about losing—your luggage, backpack or wallet—and then zero in on it using the Find My app on your iPhone. Grab this 4-pack during Amazon’s Black Friday sale to save almost 20% off the usual price.
- Apple AirTag 4 Pack: Now $80, Was $99 (19% Off)
- Apple AirTag Leather Loop: Now $27, Was $39 (31% Off)
- Apple iPhone Pro Max Silicone Case: Now $35, Was $49 (29% Off)
- Apple Pencil (1st Gen): Now $73, Was $99 (26% Off)
- Apple Pencil (2nd Gen): Now $89, Was $129 (31% Off)
- Apple Dual USB-C Port Compact Power Adapter: Now $44, Was $59 (25% Off)
- Logitech Combo Touch Keyboard Case For iPad Air (4th/5th Gen): Now $151, Was $200 (25% Off)
- Apple Mac Mini Desktop Computer M2 Chip: Now $499, Was $599 (17% Off)
- Apple USB-C Charge Cable: Now $24, Was $29 (16% Off)
Does Apple Do Black Friday Deals?
If you want to score the steepest discounts, you’re more likely to find compelling deals on Apple products from major retailers than directly from Apple. For example, stores like Best Buy, Target and Walmart incorporate Apple deals into their respective Black Friday sales, while Amazon often matches those prices, giving you a lot of opportunities to save big. Return to this article for updates on the latest sales and discounts being offered on Apple gear from a wide range of companies.
For even more savings opportunities, head over to our Cyber Week coupon page to check out the deals from some of our favorite brands.