One of Australia’s most promising no-code software companies, Sitemate, which serves the construction, oil, gas, and mining industries, has acquired startup Nomad for $2 million. In an exclusive interview with Forbes Australia, Sitemate founder Hartley Pike discusses how this acquisition will accelerate the company’s mission.
Sitemate co-founder and CEO Hartley Pike was a field engineer buried in paperwork when he had the idea to start a company that would streamline the busy work that was taking up so much of his time.
Over the next three years, Pike launched a company, went through the Startmate accelerator, shuttered that startup, pivoted, partnered with UTS, and in 2018, co-founded Sitemate with Sam McDonnell.
Today, Sitemate specialises in building no-code software for the construction, oil, gas, and mining industries. Sitemate’s services enable clients in the ‘built world’ to digitise and streamline paperwork and processes.
The Aussie success story has offices on three continents, is backed by Blackbird and other prominent VCs and angels, has raised around $16m in seed capital, and just acquired another organisation that recently graduated from Startmate – Nomad Fleet.
“The acquisition of Nomad allows Sitemate to accelerate our roadmap into full-stack asset management – helping companies in the built world track everything from their tools and inventory, to their vehicle fleets and heavy equipment,” co-founder and CEO Hartley Pike tells Forbes Australia.
Nomad Fleet provides a digital system that connects the “jobsite to the office, all the way through to the workshop.” Its capabilities are complementary to the Dashpivot platform offered by Sitemate.
“The products share a similar premise and vision (to digitise and streamline paperwork and workflows), but operate in different parts of the software landscape,” says Lance Hodgson, Sitemate’s General Manager for Oceania.
“Nomad is the best-in-class tool for asset management (tool tracking etc.) Sitemate’s Dashpivot is the best-in-class tool for HSEQ (Health, safety, environmental, quality) and project delivery.”
Acquiring Nomad brings the two systems together, which CEO Pike says will benefit Sitemate’s global customerbase.
“The asset management product is already growing quickly within the Australian and New Zealand markets, and we will be releasing it globally later this year via our Go To Market operations in Europe and North Market,” Pike says.
Sitemate is the 8th most valuable startup to come out of accelerator Startmate since it started in 2011. It was valued at between $100 and $200-million by Startmate earlier this year.
Blackbird partner Tom Humphrey led the $5.2 million seed round in 2022. At the time, Humphrey compared Sitemate to Atlassian.
“It is a product-led company bringing real-time collaboration and a seamless product experience to the hundreds of millions of workers who wear hardhats and steel-capped work boots – just like Atlassian did for software developers and software companies,” says Humphrey.
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