Rihanna will headline next year’s Super Bowl halftime show, Apple Music confirmed Sunday, a performance that could mark the singer’s return to music since becoming a billionaire thanks to the success of her cosmetics line, Fenty Beauty.
We estimate Rihanna is worth US$1.4 billion, most of which comes from her hit cosmetics line Fenty Beauty, which generated more than US$550 million in revenue in 2020.
Rihanna has previously said she turned down an offer to headline the 2020 halftime show because of the league’s treatment of Colin Kaepernick, the football quarterback who popularized kneeling during the national anthem as a means of protest. “Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler,” Rihanna told Vogue in 2019. “There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.” In 2019, Jay Z–who also previously turned down a Super Bowl performance–signed a deal with the NFL that would give his Roc Nation influence over the halftime show, along with the league’s race and culture initiatives. Rihanna has been signed to Roc Nation since 2014.
The halftime show will be Rihanna’s first musical performance in several years. Rihanna’s most recent album, Anti, was released in 2016. Since then, the Barbadian singer has launched her successful beauty line, Fenty Beauty, become a billionaire and had a baby with rapper ASAP Rocky.
This article was first published on forbes.com