As the saying goes, “It takes years, sometimes decades to build up a brand’s reputation, and just seconds to destroy it.” It took over 15 years to establish Tesla as the world’s leading electric vehicle company. Now, after just six short weeks of Elon Musk’s activities across the globe, but especially in Washington as head […]
Concept images of what appears to be British luxury vehicle company Jaguar’s upcoming electric vehicle leaked online Monday morning hours before its planned release, multiple automotive publications reported, following weeks of controversy over the company’s colourful rebrand. Key Facts Why Is Jaguar’s Rebrand So Controversial? Jaguar first teased a dramatic company rebrand in a 30-second […]
Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. But there’s also the new logo and removal of the “growler” big cat emblem that has adorned so many Jaguar cars over the decades. Many people are up in arms, acting like parent company […]
One doesn’t take possession of the regal 2025 Maybach so much as one accepts stewardship. Whether heading to the market or to the club or gym or giving relatives and friends the obligatory spin, every roll feels royal, as well it should as the starting sticker of this super-duper SUV is $174,350. Total with options? […]
This year the brand is celebrating six decades of innovation and a new era of electrification. Sixty years ago, a relentless Kiwi engineer and race car driver had a dream: to start a Formula One racing team and build a Triple Crown-winning (Monaco Grand Prix, Indianapolis 500 and 24 Hours of Le Mans), race car […]
It’s only a concept but, it’s ready for a pioneering owner now, and it might already be in the running for “Superyacht of the Year.” What does an automotive visionary who was responsible for designing both the Ghost and the Phantom for Rolls-Royce, a diverse and dynamic interior design team that’s known for creating one-of-a-kind […]