The best Super Bowl watches, including Tom Brady’s $740,000 Jacob & Co. Caviar Tourbillon

Watches

While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.
tom brady, jacob
At the Super Bowl last night, Tom Brady stole a little of the limelight during his broadcasting by wearing the $740,000 yellow sapphire Jacob & Co. Caviar watch. (Jacob & Co)

The big game between the winning Philadelphia Eagles and the Kansas City Chiefs may have left some fans wondering where all the shimmer was—thanks to the lackluster performance of the latter.

But watch fans knew exactly where to look to be dazzled. Football legend turned broadcaster Tom Brady was wearing a gleaming bright yellow watch on his wrist that turned out to be a $740,000 Jacob & Co. yellow sapphire Caviar watch.

Tom Brady’s $740,000 Jacob & Co. Caviar Tourbillon

That particular 18-karat gold timepiece is a marvel inside and out, with a highly complicated flying tourbillon escapement (that compensates for errors in timekeeping due to the effects of gravity when the watch is in certain positions) inside the 216-part mechanical automatic movement. The watch, with an Incabloc shock protection system inside, is set with 338 brilliant-cut diamonds (1.32 carats) on the bridges of the movement, and the 47mm case is set with 224 baguette-cut yellow sapphires weighing 33.21 carats.

Wait, there’s more. The dial is set with another 130 invisibly set yellow sapphires weighing 12.35 carats, and the crown and buckle set boast another three-plus carats of sapphires. In total, the watch weights 48.92 carats of sapphires and the aforementioned 1.32 carats of diamonds. Translated: about 2/10 of the weight of an inflated football. The iconic Brady wore the bright spot of sunshine effortlessly.

Super Bowl LIX: Kansas City Chiefs v Philadelphia Eagles
Philadelphia Eagles running back Saquon Barkley arrives at the Caesars Superdome. (Chris Graythen/Getty Images)
Saquon Barkley’s $348,000 Jacob & Co. Astronomia Solar Zodiac

Philadelphia Eagles Running Back Saquon Barkley wore a bold Jacob & Co. watch—the Astronomia Solar Zodiac. This high-domed super complicated watch depicts rotating planets—all made of precious gemstones—a rotating sun made from a Jacob-cut 288-facet yellow diamond, and a zodiac grid in gold on the dial. Naturally, he didn’t wear the $348,000 watch during play while he was busy setting the NFL season’s rushing record. Nor did Jalen Hurts wear his Patek Philippe Nautilus (Ref. 5712R) during the game, but he had it on when he arrived at the stadium.

Astronomia_Solar_Zodiac_AS310-40-SP-ZK-A
Saquon Barkley of the Eagles arrived to the stadium wearing the $348,000 Jacob & Co. Astronomia Solar Zodiac watch. (Jacob & Co.)
Celebrity Timepieces In The Stands And Beyond

On the sidelines or elsewhere in the stadium, stars were spotted wearing time in a boldly beautiful way. Taylor Swift was only seen once on television and the view of her left wrist was somewhat obscured, but it is a known fact that she wears a diamond-adorned Panthere de Cartier watch in rose gold with bracelet.

Michael Strahan wore a Rolex Daytona Rainbow watch (set with rainbow-hued gemstones), Jay-Z wore his Richard Mille RM66 Flying Tourbillon “Rockstar” bold orange watch and Serena Williams wore an Audemars Piguet Code 11:59 Tourbillon Openworked with skeletonized movement in blue ceramic. And these were just a few of the celebrity watch sightings at Super Bowl LIX.

Super Bowl LIX: Kansas City Chiefs v Philadelphia Eagles
NEW ORLEANS, LOUISIANA – FEBRUARY 09: (L-R) Ashley Avignone, Taylor Swift, Alana Haim and Este Haim attend Super Bowl LIX at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana. (Photo by Gregory Shamus/Getty Images)

This article was originally published on forbes.com and all figures are in USD.

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