TAG Heuer unveils two versions of its newest co-creation: Carrera Chronosprint x Porsche. It is a tribute to the 60th anniversary of the TAG Heuer Carrera collection and of the Porsche 911.
It was two years ago in 2021 that the companies began their global partnership in celebration of the history of famed Carrera.
TAG Heuer with its Carrera watch that Jack Heuer conceived of and created in 1963 during the heady days of the Carrera Panamericana races and Porsche with its famed Porsche 911.
Focusing on precision, design and speed, the new watches – one version in stainless steel and one in gold – are powered by an all-new movement, TH20-08.
A reinterpretation of the brand’s in-house caliber TH20 that was unveiled earlier this year, the new caliber boasts a central seconds hand that accelerates quickly and decelerates over the course of 60 seconds.
It then quickly restarts—all thanks to two snail-shaped wheels that create the deceleration performance. The 42mm chronograph watches are water resistant to 100 meters.
The dials boast red lines on the flange for 0 -100 kilometers per hour – and the seconds hand achieves that in 9.1 seconds, just as the first Porsche 911 cars accelerated. The action also adds a touch of drama and motion to the watch.
The subsidiary dial at 6:00 is a nod to the dashboard of the 1970’s Porsche with red lines in the area of 50-60 kilometers. While the subsidiary dial at 9:00 recalls the gauge with red portion serving as a reminder of the engine limit.
In this case, the red line is at 6.8 hours referring to the limit of 6,800 revolutions per minute of the movement.
The watches boast a double glassbox crystal for viewing of the dial and a crystal case back that allows for viewing of the movement with specially designed mass that recalls the three-spoke steering wheel of the Porsche.
Both watches are sold with a calfskin leather strap with embossed “911” on it. The steel version features a silver dial and flange and is finished with a black strap, while the gold version features a beige dial and flange and a brown strap.
The steel version retails for $9,200, while the gold version is $23,550.
According to said Frédéric Arnault, CEO of TAG Heuer, “This watch perfectly encapsulates the essence of the motorsport universe and our partnership with Porsche. We have seamlessly merged the heritage of the 911 and the TAG Heuer Carrera, leveraging cutting-edge technology and unique design. It is a testament to our shared values of precision, innovation, and a deep appreciation for our respective histories.”
This article was first published on forbes.com and all figures are in USD.
