Pathos Communications Reviews a Century of Public Relations and Creates a ‘Pay on Results’ Model
Sigmund Freud’s nephew Edward Bernays, known as ‘the father of public relations’, gave birth to the industry a century ago. In that time, the business model hasn’t significantly changed: Clients pay monthly retainers for strategy, planning, and consultancy, with the results impossible to predict. Photo Source: Pexels The traditional, century-old model often limits the potential […]