Pathos Communications Reviews a Century of Public Relations and Creates a ‘Pay on Results’ Model

Sigmund Freud’s nephew Edward Bernays, known as ‘the father of public relations’, gave birth to the industry a century ago. In that time, the business model hasn’t significantly changed: Clients pay monthly retainers for strategy, planning, and consultancy, with the results impossible to predict. Photo Source: Pexels The traditional, century-old model often limits the potential […]

Inside Rolex Australia’s super-luxe new headquarters

Rolex Oceania’s re-designed headquarters in Australia encompasses a first-of-its-kind watchmaking training facility as the luxury watchmaker poises for growth in the region. Luxury Swiss watchmaker, Rolex, has announced the inauguration of its new Oceania headquarters following an extensive redevelopment of the historic 6-story Centenary Hall building on Exhibition Street, Melbourne. The extensive refurbishment of the […]

What to know about this year’s massive Met Gala

The Met Gala has grown from a simple fundraiser to one of the most exclusive and expensive red-carpet events of the year built around a theme—this year it’s the late designer Karl Lagerfeld—that informs an exhibit at the Metropolitan Museum. Key Facts The themed gala, which occurs on the first Monday of every May, raises millions […]

Aston Martin’s ultra-luxe chopper arrives in Australia for the first time

One helicopter, 10,000 nautical miles, 21 countries, 100 flying hours and 41 days. That sums up the journey of Australian tech entrepreneur and former Australian Airforce pilot, JP Thorbjornsen, in the very first Airbus ACH130 Aston Martin Edition helicopter. Thorbjornsen – a former Australian Airforce pilot – is the first owner of the bespoke new […]

Inside McLaren’s insane new supercar: The 750S

McLaren has unveiled its new supercar, the 750S. This latest mid-engine V8, rear-wheel-drive performance model replaces the exotic carmaker’s 720S, a benchmark-setting sports car in production from 2017 through the end of 2022. That’s a long run for any model in today’s highly-competitive supercar market, and as noted in our recent Farewell to the King story, the […]