Formula One is about to undergo its biggest transformation in decades. In 2026, the sport will introduce sweeping regulations aimed at making it safer, more sustainable and more competitive. To stay ahead of the curve, Williams Racing has partnered with the Sydney-headquartered Atlassian to help fast-track the team’s return to the front of the grid. […]
The Melbourne-born McLaren star talks exclusively to Forbes Australia about preparing for the 2025 F1 season-opener in the city where his motorsport career began, and getting home for lunch with mum. In person, Oscar Piastri is just as cool, calm, and collected as he appears to be on television. The 23-year-old is poised and polite […]
Formula 1 doesn’t wait. The cars, the competition, the technology – everything shifts. And after two decades leading one of the most dominant teams in the sport, no one knows this better than Christian Horner, who now faces arguably his biggest challenge in F1 yet. Horner has barely had time to catch his breath. When […]
The Australian Grand Prix is known as the Formula 1 ‘festival in the park,’ Auld says. Here’s how he is growing further attendance and engagement at Melbourne’s blockbuster motorsport festival. The countdown is on until Sunday’s 2025 Formula 1 season kick-off in Melbourne. It will be Lewis Hamilton’s first race with new team Ferrari, Australian […]
Ever wondered how the ultra-wealthy do the Australian Grand Prix? Well, if you’re part of Ferrari’s inner-circle, it starts with a ticket to a private three-storey popup mixed with trackside views, free-flowing spritzes, and a menu curated by top Italian chefs. At Albert Park, there are plenty of ways to watch Formula 1. General admission […]
Formula 1 is finally back in action, with the 2025 season opener taking place at Albert Park in Melbourne for the Australian Grand Prix from March 14-16. There is a lot to look forward to this weekend as all teams will finally reveal the true pace of their new challengers after keeping cards close to their chests during the pre-season testing in Bahrain. […]
As the saying goes, “It takes years, sometimes decades to build up a brand’s reputation, and just seconds to destroy it.” It took over 15 years to establish Tesla as the world’s leading electric vehicle company. Now, after just six short weeks of Elon Musk’s activities across the globe, but especially in Washington as head […]
Melbourne-born baker Kate Reid shifted gears from engineering at a British Formula 1 team to formulating some of the best pastries in the world. Before founding Lune – and creating a croissant the New York Times posits might be the best in the world – Kate Reid worked 16-hour days as a Formula 1 aerodynamicist. […]
Oceanco is well known for building some of the largest and most recognizable superyachts on the planet. But, as you can see with their latest Beyond Custom design that was just announced in partnership with Vripack, Lateral and ABB (and simply called LILY), they’re always looking to the future. “LILY is a testament to what’s possible when design meets advanced construction […]
It’s no secret that the NFL team owners club is one of the most exclusive clubs in the world. And being invited to watch the Super Bowl in New Orleans from a luxury box that’s stocked with plenty of A-list celebrities and captains of industry is pretty exclusive too. But take it from me. There’s […]