F1 Australia boss Travis Auld on the evolution of Albert Park’s Grand Prix

The Australian Grand Prix is known as the Formula 1 ‘festival in the park,’ Auld says. Here’s how he is growing further attendance and engagement at Melbourne’s blockbuster motorsport festival. The countdown is on until Sunday’s 2025 Formula 1 season kick-off in Melbourne. It will be Lewis Hamilton’s first race with new team Ferrari, Australian […]

Why nervous Tesla owners are rebranding their cars

As the saying goes, “It takes years, sometimes decades to build up a brand’s reputation, and just seconds to destroy it.” It took over 15 years to establish Tesla as the world’s leading electric vehicle company. Now, after just six short weeks of Elon Musk’s activities across the globe, but especially in Washington as head […]