Ever wondered how the ultra-wealthy do the Australian Grand Prix? Well, if you’re part of Ferrari’s inner-circle, it starts with a ticket to a private three-storey popup mixed with trackside views, endless Aperol Spritz, and a menu curated by top Italian chefs.
At Albert Park, there are plenty of ways to watch Formula 1.
General admission gets fans through the gates, grandstand seats offer a reserved view, and premium hospitality packages bring fine dining and flowing champagne into the mix. But for Ferrari’s top clients, the race weekend revolves around one place – Casa Ferrari.
Perched on the main straight, Casa Ferrari is an invite-only hospitality experience that has become a staple of the Australian Grand Prix. Reserved for Ferrari owners, VIPs, and those with the right connections, it’s one of the most exclusive places to watch the season opener.
So, what does a ticket set you back?
Well, the cost of premium access at Albert Park has skyrocketed in recent years.
In 2024, the Formula 1 Paddock Club – positioned above the pit lane – went for around $14,000 for a three-day ticket. Porsche’s Pavilion experience was priced around the $8,000 mark, while Mercedes-AMG guests were paying around $4,000 for race-weekend hospitality.
Even Red Bull’s Energy Station, with its trackside terrace and open bar, was charging just shy of $5,000 per day.
Casa Ferrari sits in a similar bracket. While pricing is not publicly listed, Forbes Australia understands tickets this year are going for around $12,000 per person – available exclusively through Ferrari retailers. It’s a figure that doesn’t seem to deter the brand’s clientele, with the venue selling out each year.
And for its third year at Albert Park, Casa Ferrari has expanded once again, President of Ferrari Australasia Jan Hendrik Voss, tells Forbes Australia.
“We have added horsepower to Casa Ferrari for 2025. It’s great to be back in pole position as the first race of the year, and the anticipation for this season of racing led us to extend our interior space. That opens even better viewpoints of the track,” Voss says.
“Like our cars, exclusivity is at the centre of what we do at Casa Ferrari. We strive to offer the most desirable experience at the Australian Grand Prix, and I think we’ve achieved that judging by the growth in demand.”
The aesthetic has also shifted. Last year’s Tuscan villa theme has been reimagined as a modern Italian masseria. The venue’s signature rooftop terrace and trackside garden remain the key drawcards… (although, we’re still waiting for the Monaco-inspired infinity pool to make an appearance).
“The vision is to translate the quality of our product into an experience,” Voss explains. “Casa is the home of Ferrari, so it should always share the same sensation of exclusivity and elements of quality, even though it is a temporary structure.”
The Hamilton Effect
Lewis Hamilton in Ferrari red might still take a minute to get used to, but for Voss and his colleagues at the iconic Italian marque, his arrival has only added to the hype for the season opener.
“We have some surprises planned to bring our clients closer to the drivers and team this year, and I look forward to sharing those secrets very soon,” he says.
As for the cars on display this year? Voss hinted at another major unveiling is planned for 2025 – but stopped short of revealing which model will be places trackside. (Fingers crossed for the 12Cilindri, Ferrari’s latest V12 grand tourer.)
Related
“We have something very special arriving just for the occasion, and it will take pride of place at the front of our facility so that all visitors to the Grand Prix are able to see it.”
Last year, it was the SF90 XX Stradale placed front and centre.
Casa Ferrari was initially conceived as a post-pandemic response, bringing Ferrari’s community together in a controlled, high-end environment. It has since evolved into a permanent part of Ferrari’s Australian Grand Prix presence, growing in scale and demand each year.
“Our vision is to keep evolving,” says Voss. “Each new year is an opportunity to elevate the hospitality offering, and we continue to embrace that.”
Look back on the week that was with hand-picked articles from Australia and around the world. Sign up to the Forbes Australia newsletter here or become a member here.
