The tour that crashed Ticketmaster is on track to bring in US$1.4 billion, according to a new report. Forbes breaks down how much the pop star could pocket ahead of her upcoming Australian tour.
Taylor Swift could be getting close to entering her “billionaire” era, thanks to ticket sales from The Eras Tour.
The first 22 performances grossed over $300 million—making the show the highest-grossing tour in North America and around the world from November 17 2022 to May 17, 2023 —according to mid-year reports released Monday by Pollstar, a trade publication dedicated to the touring industry.
Forbes estimates Swift has grossed nearly $110 million from these performances so far, after paying concert promoter Messina Touring Group and production costs. But that’s not what she’ll personally deposit in the bank. She still has to pay taxes and expenses, like for her manager, publicist and agent. When the bills are paid, Forbes estimates she has earned roughly $30 million from The Eras Tour performances so far, lifting her net worth to $780 million, including real estate and other assets.
A representative for Swift did not respond to Forbes’ request for comment.
The Eras Tour is already twice as big as the second top-grossing tour worldwide—Bruce Springsteen & The E Street Band’s $142 million, 36-date run—by a factor of two. Harry Styles’ Love On Tour, the third highest-grossing act worldwide, brought in $124 million from 34 performances.
And Eras is showing no signs of slowing down. With an average gross of $13.6 million per show, the North American leg of The Eras Tour could gross over $700 million overall. That number gets even higher when factoring in the 50-plus international performances.
Pollstar is already estimating that Eras could eventually hit a record-breaking $1.4 billion when it ends in August 2024. That, along with earnings from Speak Now (Taylor’s Version), a re-record of her 2010 album that drops next week, could push the singer’s net worth to around $900 million next year.
Looks like it’s not going to be a “cruel summer” after all.
This article was first published on forbes.com and all figures are in USD.
