While the Golden Globes have long been synonymous with glitz, glamour, and red-carpet drama, there’s another ritual that has quietly become just as anticipated: the gift bags. This year, the coveted goodie bags handed out to nominees and presenters are valued at over $1 million, marking a record-breaking milestone in Hollywood’s extravagant gifting culture.
It should go without saying but these aren’t your average freebies. Packed with luxury experiences and bespoke items, the bags are less about gifting and more about strategic brand placements, providing companies with a chance to align themselves with the upper echelons of Hollywood’s elite.
Here’s a glimpse inside the 2025 Golden Globes goodie bags.
What’s actually inside?
The star item in this year’s gift bag is a three-night stay at a beachfront villa in Turks and Caicos, valued at $507,492. Reserved for just nine recipients, it’s this offering alone that has helped push the overall bag’s value to a staggering $1 million.
But the villa isn’t the only luxury experience on offer. Here’s a look at the full list of goodies on offer, listed in order of price.
Under $1,000
- Isle of Harris Distillery: A bottle of The Hearach Single Malt Scotch Whisky and/or Isle of Harris Gin ($90 and $150, available to all 100 participants)
- EXPONENT: Vitamin C Serum and COQ10 ($98, available to all 100 participants)
- BEAU DOMAINE: The Fluid Cream ($209, available to all 100 participants)
- FEMMUE: A kit of flowery skin-care essentials ($290, available to all 100 participants)
- Davidoff Cigars: A humidor made for travel ($440, available to 20 participants)
- CurrentBody: A cutting-edge LED Light Therapy Face Mask Series 2 ($469, available to all 100 participants)
- Coyuchi: A choice of decadent organic-linen or cotton sateen sheets ($572 – $1,392, available to all 100 participants)
- The Maybourne Beverly Hills: Oxygen Facial ($1,400, available to 10 participants)
- L’Ermitage Beverly Hills: One-night stay in a Beverly Hills suite ($1,500, available to all 100 participants)
$2,000 to $15,000:
- Casa Komos Brands Group: A rare bottle of Komos XO tequila ($2,000, available to 10 participants)
- The Tasman, a Luxury Collection Hotel, Hobart: Two-night stay and whisky experience in Tasmania, Australia ($4,935, available to five participants)
- Casa Komos Brands Group: A sustainability-minded trip to the Komos Foundation in Tequila, Mexico ($5,500, available to one participant)
- Mandapa, a Ritz-Carlton Reserve: Three-night stay in the Bali Jungle ($5,800, available to three participants)
- NB44: A custom-designed suit handcrafted in Italy ($11,400, available to three participants)
- FORWARD__Space: A personalised, dance-focused workout and wellness experience ($15,000, available to 25 participants)
- NordicTrack: A cutting-edge NordicTrack Ultra 1 treadmill ($15,000, available to four participants)
$30,000 to $60,000:
- Round Hill Hotel and Villas: Three-night stay in a 6-bedroom Caribbean estate villa ($35,000, available to one participant)
- Dr. Simon Ourian: A non-surgical Stemcell Facelift ($40,000, available to one participant)
- ACX Access and Helsinki Citycopter: A private flight and stay in Finland to see the Northern Lights ($48,000, available to one recipient)
- The Ritz-Carlton, Grand Cayman: Five-night stay in a Grand Cayman resort ($55,000, available to all 100 participants)
- Celestia Phinisi Yacht: Five-day luxury yacht charter throughout the Coral Triangle in Indonesia ($60,000, available to all 100 participants)
- JOALI BEING: Five-night stay and wellness experience in the Maldives ($33,800, available to 50 participants)
- Liber Pater: A trio of ultra rare 2015, 2018, and 2019 vintages ($34,800, available to one participant)
Over $200,000:
- The Reserve at Grace Bay by Beach Enclave: Three-night stay in a beachfront villa in Turks and Caicos ($507,492, available to nine recipients)
- Liber Pater: Wine tasting and dinner experience in Bordeaux, France ($272,000, available to one participant)
The business of gifting
So, why do brands offer such extravagant gifts?
The answer lies in the powerful marketing pull of Hollywood. The nominees and presenters at the Golden Globes represent some of the world’s most influential figures, from rising stars to established A-listers. By aligning with the event, brands are effectively buying their way into elite circles, gaining exposure to celebrities who can amplify their reach with a single post or mention.
What’s missing?
Interestingly, this year’s bag has taken a more polished and serious tone compared to previous years. Gone are the quirky items like private pizza-making classes or tattoo sessions with celebrity artists. The 2025 offering is decidedly focused on high-end travel, wellness, and beauty experiences — a reflection of post-pandemic priorities, where experiences are valued over material goods.
The catch
Not every nominee will walk away with a full million-dollar haul. The most valuable experiences, like the Turks and Caicos villa stay and the Bordeaux wine dinner, are limited to a select few. Recipients need to act fast to claim these perks — an unusual twist that adds a competitive edge to the gifting process.
