Geedup goes global: Inside Jake Paco’s rising streetwear label
Jake Paco’s streetwear brand Geedup launched in 2010 out of Western Sydney. Today, it’s a global brand with a cult-like following, and Paco’s branding and hype marketing tactics have led the fashion label to $20 million in annual sales and net profits of $6 million. This article was featured in Issue 10 of Forbes Australia. Tap […]