How Parmigiani Fleurier became the anti-luxury luxury brand – fit for a king
Four years after taking over a struggling independent Maison, Guido Terreni has transformed Parmigiani Fleurier with one key objective at heart – to make restraint desirable again. Sitting in a dimly lit Collins St. Kitchen inside Melbourne’s Grand Hyatt, Guido Terreni leans forward and unclasps his watch. “Try it on,” he says, sliding the platinum […]