A word from our Editor-in-Chief: Why luxury is digging into its past
I recently sat down with Dr Frank-Steffen Walliser, CEO of Bentley, and we discussed what makes a brand truly luxurious and what it takes to retain high-end customers when the market is tough and flooded with cheaper alternatives. This editor’s note features in Issue 25 – out now. Tap here to secure your copy. His answer was simple: horsepower is easy; […]