Shelley Sullivan MCoBeauty

Inside the rise of Shelley Sullivan’s billion-dollar-beauty business

Magazine

Shelley Sullivan built MCoBeauty into a billion-dollar company in five years before selling her final stake in January. She recounts the 30-year journey behind the ‘overnight sensation’. 

This story was featured in Issue 16 of Forbes Australia. Tap here to secure your copy.

Shelley Sullivan MCoBeauty
Shelley Sullivan on the cover of Forbes Australia Issue 16.

Sometimes it’s hard for Shelley Sullivan to look women in the eye and tell them they can do what she’s done. Her mind goes back to those months flying the world, pregnant way beyond the usually allowable limits, ringing the hospital to make sure it had an ADSL internet connection because she had to sign off on something for David...

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