Backstage at Side Stage: How a bunch of founders founded their own VC fund

If you had to pick a point where Side Stage Ventures began, it would be backstage at the Splendour in the Grass music festival in 2018. Jaddan Comerford, founder of Unified Music, was there feeling chuffed with himself. Despite never having had to raise money for his own bootstrapped agency, he’d just dabbled in a spot of angel investing while living in LA.