Why social media follower counts are no longer worth chasing

Opinion: After more than a decade working with creators, Day Management founder Genevieve Day explains why follower counts matter less than many marketers think—and what businesses should be measuring instead In 2015, I founded one of the country’s first digital-talent agencies, Day Management.  I have been working in the creator economy since… well, before it was […]

The luxury property buyer is changing. So are the postcodes

Opinion: The new luxury property buyer isn’t an inheritor or corporate executive. Economist Atom Go Tian explains how founders are reshaping Australia’s prestige property market. Behind every luxury property transaction is a person. For decades, the very top of the market was largely the domain of corporate executives reaching the peak of long careers or […]