MitoQ launches Adrenal +Balance, addressing stress at the cellular level
BRANDVOICE
New Zealand-based cell health company MitoQ has launched Adrenal +Balance, its premium product that contains a blend of active ingredients that address stress at the cellular level, supporting healthy adrenal function and balanced levels of cortisol, the stress hormone.
Adrenal +Balance contains MitoQ, a patented molecule (Mitoquinol Mesylate) developed by the company of the same name, which targets the mitochondria – the power source for the entire body’s cells and is responsible for 95% of the body’s energy. Aside from key organs such as the heart, lungs, and liver, the energy produced by the mitochondria is used in regulating hormones, which govern the sleep/wake and stress response cycles.
Many common antioxidants, such as CoQ10 and Vitamins C and E, are often unable to effectively penetrate the mitochondrial wall. In contrast, MitoQ is a positively-charged micro antioxidant molecule, which can be more easily absorbed into the negatively-charged mitochondria.
MitoQ is the main ingredient of MitoQ Pure, the company’s all-round flagship product, which has been shown to enhance energy levels and attention. It has been clinically shown to combat the free radicals that cause cell stress and increase cells’ antioxidant defenses by 36%.
MitoQ Adrenal +Balance can support the adrenal glands, which are responsible for the production of cortisol, the body’s main stress hormone. When experiencing stress, the brain activates an “alarm” that signals the adrenal glands to produce cortisol, which helps the body deal with the stressor. However, too much levels of cortisol due to continued stress can disrupt the body’s normal balance.
In addition to the MitoQ molecule, Adrenal +Balance contains Ashwagandha, which has been shown to reduce everyday stress, support mental focus, and improve sleep; Rhodiola, an adaptogen that has been traditionally used to manage everyday stress; and maritime pine extract, which supports cell health by increasing key intracellular antioxidants.
MitoQ’s research says there has been a huge increase in general stress levels over recent years. Many people have reported increased feelings of mild anxiety and tiredness, as well as difficulty in sleeping. MitoQ’s consumer researchers identified the various symptoms of stress experienced by respondents, which MitoQ Adrenal +Balance seeks to address.
A study conducted by Kantar International, on behalf of MitoQ, showed that 75% of respondents reported feeling calmer and less stressed after 4 weeks of taking MitoQ Adrenal +Balance. For the same period, 75% of respondents said they had increased energy and felt less fatigue, 74% reported better sleep, and 79% reported more mental clarity and focus.
Dr. Siobhan Mitchell, MitoQ Chief Science Officer, says: “We’re very excited about the launch of MitoQ Adrenal +Balance, which provides people with a new way to deal with everyday stress. MitoQ is an advanced cell health antioxidant that’s scientifically shown to address oxidative stress deep within cells. Since MitoQ is targeted and absorbed by the mitochondria far better than many other antioxidants, particularly CoQ10, it effectively supports mitochondrial health. Mitochondria in the adrenal glands are particularly important as they play a role in our sleep/wake cycle, and also regulate our stress hormone – cortisol. Evidence is building that prolonged life stress can affect mitochondrial function, creating a vicious cycle. For example, research has shown that stress can decrease mitochondria numbers and activity. A supplement that supports energy and health here, with the addition of ingredients shown to help things like mood and sleep, can help to manage stress in a whole new way.”