When Cooper, the parenting support startup, wanted to reach a wider audience, it decided to take an innovative approach to customer acquisition by “heatseeking” its way to the answer. The result: conversions increased by 42%, and average cost per click decreased by 44%. Heatseek. Verb. A market research and validation method that uses AI to […]
For many foreign businesses and startups, Australia is an untapped market that offers potential substantial growth and expansion. For local entrepreneurs, it’s a prime landscape for further business diversification and increased market share. With a robust economy and a diverse consumer base, establishing a presence in the Australian market can be quite lucrative. But what […]
Traditionally, software and hardware have been distinct, operating as separate entities within technology. This separation has often led to a rigid dichotomy in technology development, with innovations in one area not necessarily complementing the other. However, for innovators and founders Sahil Dhingra and Vibhav Singh, the fusion of these two domains introduces more possibilities. Embracing […]
Learning a foreign language is one of the best ways to learn about other cultures, and this cultural enrichment opens people’s minds and widens their horizons, allowing them to become more tolerant of differences. Being able to speak foreign languages is also beneficial to careers and international trade in today’s globalized world. To facilitate better […]
In the heart of our technology-driven era, one might imagine the Australian event industry to be sailing smoothly on a sea of seamless digital coordination. Yet, a stark reality looms: the industry is grappling with disintegrated technology, where data fragmentation reigns supreme, creating a maze of confusion and inefficiencies. The disparate technologies thrown together, resulting […]
Aspiring entrepreneurs often look up to big-name billionaires for inspiration. The truth is, however, relating to many of today’s business legends can be a bit difficult – after all, more often than not, they come from a privileged background of the proverbial old money and a have great headstart in life. That’s why it’s so […]
Jon Boles is the Founder and CEO of AVINTIV, a prominent branding and digital marketing agency headquartered in Phoenix, Arizona, with offices in Scottsdale, AZ, Miami, FL, and has upcoming plans for expansion into Los Angeles in 2024. Recognized as one of the top boutique agencies in the U.S., AVINTIV[1] has had the privilege of […]
With health tourism revenue anticipated to surpass $5 billion in 2024, Turkey has become a leading destination for a range of medical procedures, including obesity surgery, hair transplantation, dental treatments, and aesthetic surgeries. Within this burgeoning market, Medhera Health Travel LTD has carved out a niche for itself as the preferred choice for those seeking […]
As industries navigate the digital age, traditional business practices are being reshaped by more modern, technology-driven approaches. According to a report, “70% of companies either have a digital transformation strategy in place or are working on one, with 21% of companies thinking they’ve already completed digital transformation.” This adaptation is now profoundly evident in business […]
As generative AI becomes less of a buzz word and more of a workplace necessity, leaders must ready their business models – and train users on safety and ethics – to get ahead of the curve. While predictive technology has been around for some time, generative artificial intelligence (AI) is on the rise – and […]