From luxury vehicles to saving the oceans: LSH Auto Australia’s Forbes drive day encapsulates the brand’s core values

Forbes Australia partnered with LSH Auto Australia, the nation’s leading Mercedes-Benz retail group, for an exclusive drive day experience. The event took place at Levantine Hill in Victoria’s Yarra Valley. Known for its fine wines, exceptional dining, and scenic vineyard views, Levantine Hill provided the perfect backdrop for this luxury event.

The day began at LSH Auto’s Mercedes-Benz Melbourne operation. Guests were greeted by Scott McMurray, Senior General Manager at LSH Auto, and Peter Hackett, Chief Driving Instructor for Mercedes-Benz Australia. Hackett, also an LSH Auto Ambassador, guided guests through the day’s activities.

Attendees experienced a range of luxury vehicles, including Mercedes-AMG models and the Mercedes-Benz EQ electric range. Featured vehicles included the thrilling Mercedes-AMG SL 63, the opulent S680 Maybach, and the all-electric EQS and EQE SUVs. Each model showcased cutting-edge technology, dynamic performance, and uncompromising luxury.

A commitment to sustainability

Sustainability was a key theme of the event. LSH Auto Australia highlighted its leadership in electric vehicle (EV) innovation. The Mercedes-Benz EQ range combines advanced electromobility with sleek design and intelligent technology. Guests had the opportunity to test-drive these premium EVs, which represent the future of sustainable luxury.

LSH Auto’s focus on sustainability extends beyond vehicles. The company is a proud supporter of the Sapphire Project, an initiative dedicated to ocean conservation. Through this partnership, LSH Auto contributes to protecting the Great Barrier Reef. Among the attendees was Lou Gardiner, Director of Corporate Partnerships at the Great Barrier Reef Foundation, further reinforcing the event’s eco-conscious focus.

Luxury beyond the showroom

This event reflected LSH Auto’s dedication to delivering exceptional customer experiences. More than just a retailer, LSH Auto is committed to creating a luxury lifestyle for its clients. Exclusive events like this drive day allow guests to enjoy premium vehicles in unique settings. From scenic drives to fine dining, the experience extended far beyond the showroom.

Levantine Hill delivered on this promise of luxury. Guests enjoyed gourmet meals paired with fine wines, overlooking the rolling hills of the Yarra Valley. The day demonstrated that at LSH Auto, luxury isn’t just about the cars—it’s about the entire experience.

A growing legacy in Aus

Since entering the Australian market in 2015, LSH Auto has expanded rapidly. The group now operates 10 outlets across Sydney, Melbourne, and Brisbane. In 2021, it sold approximately 7,500 vehicles, cementing its position as a leader in luxury car retail. Backed by a 50-year global partnership with Mercedes-Benz, LSH Auto offers unmatched expertise in the premium automotive market.

The company’s success is built on its promise: “You come first. Always.” This philosophy underpins every aspect of its operations, from sales to aftercare. It also drives LSH Auto’s efforts to connect with its customers through unique experiences like this drive day.

The drive day event also highlighted the brand’s vision for the future. As EVs become the norm, LSH Auto Australia is at the forefront of delivering sustainable luxury vehicles. The Mercedes-Benz EQ range, with its intelligent design and advanced technology, allows customers to embrace eco-friendly motoring without compromising on style or performance.

Beyond this, LSH Auto continues to innovate. Earlier this year, the group hosted its first Brand Experience Event in Byron Bay. The week-long event combined scenic drives, fine dining, and cultural experiences, further demonstrating LSH Auto’s commitment to providing memorable moments for its customers