Billions of new customers are headed your way
For thousands of years, customers have traditionally been individual humans, families or organisations. But what happens when your best customers aren’t human?
Don Scheibenreif - Contributor
Don Scheibenreif is a Distinguished VP Analyst, leading Gartner’s customer experience research globally. His focus is on how emerging trends and digital business will impact customer experience. He recently co-authored Gartner's latest book: “When Machine Customers” with Gartner expert Mark Raskino.