According to Oxford dictionary, ‘charisma’ is a ‘compelling charm that can inspire devotion in others’. It is that magical quality that allows a person to light up a room and exude an undeniable presence. Most people think charisma is something you either have or you don’t. Most people are wrong. Another assumption is that charisma is reserved for the confident extroverts among us, also incorrect.
For introverted leaders, unlocking charisma is not about trying to be something they are not, instead it lies in leveraging their unique strengths and discovering simple strategies to charm from within. Research by Adam Grant at the Wharton School and Francesca Gino at Harvard Business School suggests that introverted leaders often listen more carefully to their team members, leading to better decision-making and more engaged teams. Other studies highlight how introverted leaders leverage their strengths, such as preparation, and thoughtful communication, to achieve success in leadership roles.
Here’s how introverted leaders can cultivate charisma in five straightforward steps:
1. Find a reason to care:
Instead of focusing solely on projecting confidence, introverted leaders can enhance their charisma by genuinely caring about those around them. In her book ‘The Charisma Myth’, author Olivia Fox Cabane shares a tip from a colleague who when speaking to another person visualises the person with angel wings, a reminder of the inherent worth and essence of every individual. For introverts, finding a reason to care—can significantly enhance how they connect with others.
2. Be first. become later:
High profile individuals such as Oprah, Beyonce, Kobe Bryant, and Sarah Blakely have all reportedly used an alter ego. Harnessing the power of an alter ego can be a game changer for introverted leaders. In his book “The Alter Ego Effect,” Todd Hermann explores how adopting an alter ego allows individuals to step into qualities and characteristics they aspire to possess. This technique isn’t about faking it until you make it; rather, it’s about using the power of imagination to embody traits that align with leadership goals.
3. Create a suit of armour:
Just as knights once wore armour for protection, introverted leaders can create their own metaphorical suits of armour and boost confidence. Science supports the power of this method in a phenomenon coined as ‘enclothed cognition’; which explains the impact clothing can have on an individual’s psychological processes. It is about wearing an outfit that makes an introverted leader feel empowered and ready to put themselves out there.
4. Put the spotlight on them:
Charisma isn’t just about being captivating; it’s also about making others feel you are captivated by them. In the words of Dale Carnegie, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you”. Introverted leaders can enhance their charisma by mastering the art of thoughtful questioning. This not only fosters stronger connections but also demonstrates their empathy and appreciation for the contributions of others.
5. Ask for more favours:
Contrary to popular belief, asking for favours can enhance your likability and charisma. Japanese scientists have found that people tend to like those who ask them for favours, a phenomenon known as the Ben Franklin Effect. When done authentically and in moderation, asking for favours can build trust and strengthen relationships. It’s a subtle yet effective way for introverted leaders to demonstrate their appreciation for others and cultivate a positive rapport.
Becoming a charismatic leader as an introvert doesn’t require drastic personality changes. By finding reasons to genuinely care about others, embracing the power of an alter ego, creating a personal suit of armour, putting the spotlight on others, and tactfully asking for favours, introverted leaders can amplify their natural strengths and connect more deeply with their teams and peers. Charisma, after all, is not just about outward charm but also having the kind of inner charm that makes an individual light up a room by lighting up the people around them.
