As Societal Opinions Change, Plastic Surgery Booms in Australia

Plastic surgery, which has often been perceived as a luxury to the elite, has undergone remarkable transformations in Australia and has become increasingly common over the past decade. With an evolution propelled by a convergence of factors that include not just advancements in medical technology, but a shift in societal attitudes toward plastic surgery is becoming more mainstream than ever before.

Renowned plastic surgeon Dr. Kourosh Tavakoli has worked in the Australian cosmetic industry for the past two decades. As something that connects mainstream medicine with the beauty industry, Dr. Tavakoli states that plastic surgery is the “ultimate example of commercialization of the surgical fraternity.”

Recent data has indicated that Australia’s plastic surgery market is valued at a staggering $1.5 billion. This growth aligns with global trends, and the worldwide market overall is estimated to be at around $65 billion. The past five years have shown the Australian market sustaining a steady annual growth rate of 3.3%, which is a trajectory that is projected to rise as demand for cosmetic procedures continues to grow.

However, even with the modernization and societal implications of plastic surgery, the surge in these procedures can be traced to various social influences, some of which do not include celebrity endorsements or even their quickly changing appearances.

The presence of social media platforms, including Instagram and TikTok, has played a role in shaping beauty ideals, as well as stimulating public interest in cosmetic enhancements. Research that has been published in the Aesthetic Surgery Journal indicates a positive correlation between exposure to social media and the inclination toward cosmetic surgery. This is most commonly termed “the Instagram effect.”

Advancements in technology have also propelled the growth of the industry as minimally invasive procedures gain popularity due to shorter recovery times and reduced risks for complications. Techniques including laser treatments, injectables like Botox and fillers, and non-surgical body contouring have made these procedures more accessible to a broader market. Non-surgical procedures now constitute over 70% of all cosmetic treatments performed in Australia, according to the Australasian Society of Aesthetic Plastic Surgeons (ASAPS).

The demographics of plastic surgery patients have significantly evolved over the past few years, specifically with a notable increase in men seeking cosmetic enhancements. Men comprise 15% of all patients and reflect a broader societal acceptance of these procedures.

However, even with the societal implications of plastic surgery playing a part in its boom, economic factors have also significantly contributed to the demand for plastic surgery in Australia. With rising disposable incomes and elevated living standards, more Australians can afford these cosmetic procedures. Australia’s emergence in the medical tourism industry has also attracted individuals from neighbouring countries who are seeking top-tier plastic surgery services at competitive rates.

Breast augmentation remains the most sought-after medical procedure, which is a reflection of global trends. With advanced implant materials and techniques leading to improved outcomes and higher patient satisfaction reinforcing its enduring popularity, more people are seeking them out. Facelift surgery has also gained enormous popularity due to the Botox generation reaching the age of 50, who not only possess disposable income but often a desire to retain their youthful features.

Dr. Tavakoli has played a large role in witnessing and contributing to significant advancements in breast surgery techniques and technologies. He has worked to help advance the integration of fat grafting techniques into breast augmentation and tuberous breast reconstruction, alongside innovating the utilization of the “internal bra.”

According to Dr. Tavakoli, he says that it is “not unusual for women to discuss the type of facelifts they are planning to have,” nor is it unusual for them to question whether their plastic surgeon will “perform the deep plane technique” and “whether the midface will be lifted too.” These questions, which were taboo even 6 to 8 years ago, display the impact of social media on the plastic surgery industry.

Dr. Tavakoli’s early embrace of platforms such as Myspace, Facebook, Instagram, and Snapchat has provided him with a unique avenue to not just educate potential patients, but also promote his services to an even broader audience. However, regulations have highlighted the ethical considerations that must be put into place in the rapidly evolving world of plastic surgery.

These regulations, which include longer “cooling-off” periods and strenuous psychological assessments for patients, are designed to ensure that individuals make well-informed decisions regarding the cosmetic procedures they undergo. While these measures may prolong the decision-making process, they are also important to the safety of patients, as well as ethical practices in the field of plastic surgery.

Research indicates that the trajectory of plastic surgeries done in Australia will be influenced heavily by ongoing technological advancements and evolving consumer preferences. Studies, such as those that have been conducted by the University of Sydney, suggest that the integration of artificial intelligence and robotics in surgical procedures will not just enhance precision, but also shorten patient recovery times. Advancements in regenerative medicine, such as stem cell therapy and fat grafting are also poised to reshape the field and potentially offer sustainable results.

A continued emphasis on minimally invasive procedures is anticipated and is being driven by patient preferences for reduced downtimes and “lower risk but big impact” operations such as rhinoplasty and breast enhancements.

The plastic surgery market in Australia is experiencing growth at an unprecedented level, which is driven not just by societal changes, but technological advancements, and economic factors. As the industry continues to be reshaped by social media, disposable income, as well as advancements in science, it will be essential for practitioners to remain aware of the emerging trends and innovations that will meet the needs of their patients.

With a heightened focus on safety, accessibility, and personalized care, the future of plastic surgery in Australia appears to be growing among those who utilize these types of procedures.