Apple sent out invites Tuesday to a product launch called “Scary Fast” on October 30, where it will reportedly announce new Mac computers or a M3 Mac chip for improved computer performance, according to Bloomberg.
Key Takeaways
- The product event is at 8 p.m. EDT, and can be viewed on Apple’s website and on YouTube.
- The animated invitation shows the Apple logo changing into the Mac Finder icon, which is another hint the event is centered on new Macs.
- Apple’s inventory of MacBook Pros and the iMac desktop computer is reportedly low, prompting rumors of new Macs.
- Bloomberg reported buyers trying to order these models are being told deliveries won’t happen until mid-November.
- The event’s “Scary Fast” title could also be a nod to the M3 chip, which will provide faster performance for new computers, multiple outlets said.
- MacBook Air computers with the M3 chip aren’t expected to launch until next year.
Key Background
Last week, Apple revealed a new, cheaper Apple Pencil will be available in early November. Before the Pencil reveal, Apple was rumored to be releasing a new iPad Air, iPad mini, and a regular iPad. Notable Apple analyst Ming-Chi Kuo previously predicted Apple wouldn’t release any new iPads before the end of the year. Bloomberg has reported Apple is preparing a new iMac with the faster M3 chip, and M3 Pro and M3 Max chips for its MacBook Pro computers.
This article was first published on forbes.com
