‘Get ready’: Lorna Jane Clarkson on the future of activewear

Lorna Jane Clarkson is no stranger to risk. In 2020, as the COVID-19 pandemic wreaked havoc on supply chains, she made the bold decision to buy back the 40% stake in her namesake brand for $28 million. “The deal of the century,” she calls it now, but at the time, the future was anything but certain. Now, she faces her next big challenge.