UFC’s ultimate broligarch sounds off on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he’s already building America’s next great combat sport.
Over the past two decades, Dana White has turned mixed martial arts, or MMA, into a global phenomenon and, in turn, made his UFC into a behemoth, generating an estimated $1.3 billion in revenue last year—with staggering margins (Ebitda) of almost 60%. Along the way he’s become more famous than any of the fighters who step into his Octagon and amassed a net worth that Forbes estimates to be more than $600 million.
In the video below, he discusses how he turned the UFC into a multibillion-dollar business.
