Davie Fogarty founded viral loungewear company, The Oodie, in 2018, and found huge success throughout COVID when the fleece wearable blankets became the uniform of lockdowns. But The Oodie quickly expanded to The Davie Group, which has launched more than 10 brands including weighted blankets and calming dog beds. Fogarty’s goal is to launch up to 1000 products across 300 brands in a year. He says The Oodie has brought in $600 million in sales so far, and his personal net worth is valued at a reported $150 million. In 2023, he became a celebrity investor on Shark Tank Australia. 

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One of Australia’s most-followed influencers, Tammy Hembrow found her niche in fitness after posting workout content onto her social profile in 2014. Hembrow is at the helm of two businesses: Saski, an athleisure e-commerce brand, and TammyFit, a fitness app. She’s amassed a net worth of more than $50 million, and across her business and personal channels, Hembrow boasts more than 18 million followers. 

Hamish McKay co-founded an e-commerce software that lets customers amend their orders after purchase for YouTuber Mr Beast in 2021. Twelve months later, he launched the software on the app store under the name Order Editing. McKay says the software gives customers the option to self-edit purchases and gives sellers the chance to upsell via a new channel – saving on customer service costs. While still an early-stage start-up, Order Editing claims it has more than 500 active customers, and has seen its monthly recurring revenue surge 10-fold since the start of 2024. Oodie, Sheet Society, and Oh Polly are three of the 600 brands Order Editing works with. 

Lash Therapy Australia launched  in 2020 with its flagship eyelash growth serum. The three co-founders initially invested $4,000. Today, Lash Therapy claims its total revenue is at $20 million, with $7.3 million year-to-date; up 17% on the FY23 and up 248% from FY22. The company ships to more than 170 countries.