Four Pillars founder unveils lessons from a decade in gin

Matt Jones is a creative strategist, keynote speaker, and an accidental entrepreneur. In 2013, he co-founded Four Pillars Gin and helped it grow into the world’s first gin maker to ever claim the title of World’s Best three times. Below is an exclusive extract from his debut book, Lessons from gin: Business the Four Pillars Way, available from 30 October at all leading retailers.